Say it ain’t so.

I have to say that I have been an Apple “fan boy” since the beginning. I owned an Apple Macintosh 512k when they launched (or at least my parents did—I was 5 at the time). Over the past 3 years I have worked at Microsoft for the Xbox division. It’s a great job and I look forward to the challenges and adventures I have each and every week. I have seen a lot evolve over these releases.

On the Microsoft front, I have seen their design language “Metro” take ahold of a lot of the user interfaces that have been announced and launched since then—Windows Phone, Microsoft Surface, Windows 8, and Office 2013. I am privileged at work to get to use the beta version of the applications and operating systems, and I have to say Microsoft has made HUGE progress since the days of Windows 95. Even Gizmodo recently said so. Clean, simple—it’s definitely a nod to Meis Van der Rohe and his “less is more” ideology. I applaud them for this.

Now what about Apple? Yes, today, they release their new OS 10.8 “Mountain Lion”. I will most likely be upgrading this evening, looking forward to seeing what will grab me in this release as I didn’t find much in Lion I was drawn to use and adapt in my daily interaction. I do know that Apple has now added notifications and allows you to add a more “socially” adapted environment onto the desktop with Twitter, Flickr, and others. But, if you look at the OS as a whole, Apple really hasn’t made a dramatic change to their interface since “Tiger” (10.4), in my opinion. And while I appreciate the stability of the OS and reliability of their hardware, I am wondering if Apple will be able to hold its ground without Steve Jobs. So far, it’s not looking so good.

Where am I coming from with this lack of optimism? Apple has been on the forefront of industrial design ever since the company came out with their colorful iMacs and introduced a bubbly and playful design. Then, they started to think more environmentally and adapted the aluminum casings, etc. to step it up a notch. And while I love the hardware that Apple has released, it’s hard from me to enjoy the software when I see and use the refreshed Microsoft lineup on a daily basis practically.

My wife and I own an iPad, which is a great travel companion. We have iPhones that serve us well on the bus and while traveling in unknown areas of the country. Our Apple TV is a great media hub for our library of music and movies to stream on our television. And as a photographer, I have used Aperture since its release and have favored it over Lightroom for the longest time. They all just work, plain and simple.

However, Apple has always been a step above Microsoft with the latest and greatest in both hardware and software. The iPhone has 4+ years on the Windows Phone. Apple’s OS has had a dramatically more attractive look to it up until Windows 8 was announced—it’s been a long time coming, Microsoft. I have always been one to be attracted to a cleaner and more simplified design in all forms—clothing, automotive, architecture. And at the same time I prefer the timeless and classic look… Levis, Jaguar E-Type, and Omega Seamaster.

So, where does the appeal of Microsoft’s “Metro” come in? I think it is an understanding that technology is expected to move us forward. Look at science fiction such as “Minority Report”, and even “Star Wars” and “Back to the Future: Part II”. They all give us an idea (through someone else’s story) of what “future” is supposed to be like. And while I enjoy the idea of removing technology from my life, some of what I have come to know and do is hard to accomplish without it.

With that said, wouldn’t you prefer to have your home’s hardware have a clean and simple software to use over something that looks like a faux notepad or faux photo album?

Now, being someone who would still prefer to have a physical photo album on my shelf instead of cycling through a stream of photos off of a hard drive, I know there are still going to be a few things that neither Microsoft or Apple will sell me on. And while I work on a computer as a profession, I prefer to “shut down” when I call it quits for the day and refrain from checking email and/or using technology beyond turning the television on or turning the key in the ignition of the car. But… in the case of looking forward to the day when I have kids in the house and our lives are moving forward, closer to retirement, I am finding that Microsoft, not Apple, is now the more innovative company with both hardware and software.

Welcome to the future.

Oahu

It’s finally here…

Well, our Nation celebrates its independence in a week. This is when Seattle defines the true start of summer for us. I have a few things planned during the season. One, I’ll be starting 365 photos I will capture over 365 days. You can follow my progress here (photos.luskshot.com).

To give you an update on the Journal Project I was involved with last year, we won’t be continuing a group version this time around. However, I will be teaming up with a couple friends to work on a variation or two to keep our creative juices flowing.

So, enjoy the holiday this coming week and I’ll write again soon.

The next "unfold"-ing...

Another adventure lies ahead…

Hopefully, coming soon, will be our next adventure in the journal project that I worked on last year with 12 others at Microsoft. I know there are a few things I learned from the adventure and look forward to keeping the same enthusiasm, and at the same time approaching the stories in a slightly different light.

More to come…

Apple Walk Off

Is Apple bringing the rainbow back to its logo?

The following post is from Venture Beat.

At the end of today’s iPad 3/Apple TV event announcement, Apple CEO Tim Cook strolled off stage while a colorful version of the company logo appeared on the screen. Keep in mind, this wasn’t an original “rainbow” Apple logo used from 1976 to 1998, but rather an updated version of it.

Our first thoughts were “is that the new Apple logo?”

VentureBeat’s Jolie O’Dell later commented, “Why is the Apple colored like a Windows logo?,” referring to the colorful, wavy windows logo and perhaps more colorful MSN butterfly. Microsoft recently ditched that logo in favor of a new super bland version, which leaves companies like Apple free to resume using the rainbow without fear of having it confused with the competition.

My guess is that it’s not an official logo, since the logo wasn’t displayed everywhere during the event. However, the current monochrome Apple logo came into view just as Apple founder Steve Jobs took back the reigns of the company. A new logo may be in order now that Cook is in the captain’s seat for a whole new era of Apple.

We’ve embedded the photo from the event below as well as past versions of Apple’s logos. Is this Apple’s new logo? Should the company change its logo now that the Steve Jobs era is over? Let us know what you think in the comments.

Top image by Heather Kelly

sketchbook_project

Sketchbook Project 2012

So, if you’ve followed anything I’ve done over the last year, you’ve noticed that I’ve been illustrating (with pens, pencils, and watercolor–nothing digital) for a journal project I’ve been involved with at Microsoft. It’s been a lot of fun…

I’ve known of The Sketchbook Project for a few years and have debated about getting involved with it as well. This year, I think I’m going to make that happen. Especially with the draw (no pun intended) of what I’ve worked on with UNFOLD for 6+ months.

So, over the next three months, I will be illustrating in a journal that will be later part of a tour of other artists around the world. It will stop in Portland eventually, for the locals who are interested. While I will not be able to keep the book, I will be photographing it along the way to keep a record of what I have done over the next three months.

Feel free to bookmark this site and I’ll keep you updated on the progress.